BUSINESS STRATEGY

Lien Salcedo

Director of Communications

Manage FiliFest’s internal and external communications. Analyses FiliFest’s (social media) outputs to develop strategies to improve FiliFest’s reach.

FiliFest 2021 (6th July 2020-24th July 2021) - Administrative Officer

  • Led and managed FiliFest Community Facebook group, encouraging engagement from Community members
  • Communicated with Community members including Filipino society presidents
  • Participated in a few IG story takeovers
  • Featured in the following blog posts: Coffee Chats with Lien Salcedo

FiliFest 2022 (30th July 2020-Present) - Director of Communications

  • Head of external communication at FiliFest, particularly supporting Instagram DM communication and emails, as well as meetings with external partners
  • Head of internal communication at FiliFest, motivating FiliFest Committee members weekly and having a dialogue with all teams to create monthly updates for smoother communication
  • Analysed Instagram to advice which type of content works best for our social media
  • Researching into how to drive engagement amongst Community members and to grow FiliFest Community
OUR COMMITTEE

THE TEAM MAKING IT HAPPEN

All

Our full committee!